Why Another Energy Drink? The energy Drink Category is exploding & will more than double in size over the next four years. Fastestest Growing beverage category in the US for the last five years. Liquid Herbal Nitro is a great addition to an energy drink portfolio; It is designed to increase revenues and profits as more consumers enter the category looking for brands that align with their needs and tastes. Energy Drink SKU's represent 6 of the top 10 SKU's of SS in LA-Convenience. Energy Drink SKU's represent 2 of the top 10 SKU's of SS drinks in US C-Store $ ranking.